England and Manchester United footballer Marcus Rashford’s book 'You Are A Champion' has been awarded book of the year at the British Book Awards for his non-fiction debut.
The book is an inspirational guide for young people, was chosen from the 12 individual category winners at Grosvenor House in London.
The book, written with journalist Carl Anka, offers advice and support on how to achieve your potential and find success. In a pre-recorded message at Rashford said: “Every child should pick up the book and believe that I wrote it for them.
“I want to give a huge thanks to MacMillan for believing in me and believing in the process, and a big thanks to Carl as well because he played a massive role in the book being completed. Without him it wouldn’t have been able to run so smoothly.
“The reason I made the book and the purpose of the book was to give kids the opportunity that I never had but as I got older it is something that is really important.
“I think the way that the book has been perceived and the reception it has got and the actual words that I have heard from a lot of the kids – they have taken different stuff from the book, which is what I intended to do.
“I am really happy with it and hopefully it shows that if we can get books in the hands of children, it allows them to dream and believe in whatever they want to achieve in life.”
You Are a Champion beat other bestsellers such as The Lyrics by Sir Paul McCartney, winner in the non-fiction lifestyle category, and Sorrow and Bliss by Meg Mason, winner of the fiction prize. The book was praised by a panel of judges that included broadcaster Gabby Logan, associate editor of books for The Observer New Review, Lisa O’Kelly, and Nigerian-born short story and novel writer Irenosen Okojie.
The panel of judges felt it was an “authentic”, “singular” book that impressively retained Marcus Rashford’s voice.
Judges praised Rashford and co-author Carl Anka for “breaking the mould”, creating a book where the “supportive, moving” messages shone through to children of all ages. Macmillan’s publishing was commended by one judge as “one of the best pieces of publishing from 2021”. The judges agreed the campaign echoed Rashford’s beliefs with an impressive outreach programme that marked a “societal shift” in publishing and would change the lives of the children it reached.
Logan said: “Marcus Rashford wanted a book to inspire a generation of kids who are often hard to reach and for whom books might not have been a big part of their childhood. He and his publisher have succeeded spectacularly.
“The campaign to get his book into the right young hands was focused and brilliant, and sales of over 200,000 copies are testament to this. The messaging of You Are A Champion is wholesome and positive and another brilliant example of the legacy that Marcus is sure to leave behind when his playing days are long gone.”
O’Kelly added: “The judges felt the winning book needed to say something about the year we had last year, what the country had been through and how certain stellar individuals like Marcus Rashford spoke truth to power in a way that resonated with children and adults alike.
“You Are A Champion stood out as utterly sincere, coming from a place of kindness and goodwill. The way so many copies were put into the right hands – that is, young ones – free of charge spoke volumes about the heart and soul that went into this book.”